Wednesday, January 13, 2010

Moxie, rocked






Hey! We're going to the Bridal Faire! OK, we definitely did not shout that Sunday morning at 6:30 a.m.. After a long Saturday shoot in SoHum, and looking toward a day spent in a booth pitching wedding packages... that could go very wrong. But truth be told - the Fortuna Bridal Faire on Sunday, Jan. 10 was... really cool, and time well spent. There we got to hang out with some fellow folks we really like in the industry – caterers, deejays, designers and photographers (we did spend much of the afternoon messing with Carol Niles). And we had something new to throw out there: the Moxie line. Basically we realized that the stuff we really want to do, and the really artistic photography clients deserve, you rarely have time for during the big wedding day. The rush of meeting schedules like the catering line, vows and bouquet throw more often than not determines the amount of time brides and grooms have for photography. So why not devote a day to it beforehand: spend the afternoon at an amazing location (we've mapped a bevy) with hair and makeup (we have several skilled artists) and create well-lit images that will last a lifetime and be handed down through generations. Forward fashion and high art: Moxie (courage, sass and skill). Women deserve it. The fair was packed and we talked to a bunch of brides. And a slew of them really got it, understood what we were promoting and saw them fitting in to Moxie. It didn't hurt that our model Krista Miller (Millertime on Humboldt Roller Derby) demanded to don her LoLa dress with her cowboy boots. The ladies from Fortuna got that immediately, just like others understood Jessica Fowler's bride in the post-industrial collapse portraits. Additionally, our booth looked good and stood out at the show. It was worth it. So we did return yelling: Hey, we just went to the Bridal Faire!